Architecture

Website Review: Paidon Atlas of recent architecture

To succeed in building product marketing, it is helpful to stay in touch with trends in the industry. If your product is specified by architects, that requires you to read or scan architectural websites or blogs. A new website, phaidonatlas.com, may be helpful in this regards. It claims a database of over 130,000 images of more than 3000 buildings from 115 countries and more than 1500+ architects.  All the projects were completed in the 21st Century, and the numbers above suggest the complexity of the contemporary global market for architecture.
Southern California? Nope, Angola.
Any database or collection reflects the interests of its editor or curator, and the editor of this website is clearly looking at a very narrow range of buildings. The website says it presents "architecture for architects". This means, apparently, that it is about buildings designed so that other architects will look at them as say, "My, isn't that interesting. I wonder how he gets away with doing something outlandish like that? Maybe I should copy this and I will be considered a great architect as well."

The database comes with filters to help you search the site; interestingly, there are not filters for "style" - so don't look for "traditional" designs - nor for "cost per square foot or square meter" criteria. There is almost no discussion of building performance, and discussion of building materials and performance are given short shrift. In other words, the database is for architecture as still life.
Tessellated Facade.
The editor also fails in accuracy and consistency. The filters allow you to search for "concrete" and "cement", apparently unaware that cement is a component of concrete.  And while a photo featured on the home page has a tessellated facade, it is not listed under the "tessellation" filter.

Building Product Marketing
Still, the site may be helpful to some building product companies or reps. If, for example, you are preparing to call on an architect to discuss the use of your material on their new airport terminal project, you can look at other recent examples of airport terminals or bring up an example or two of the firm's work. If the project happens to be in Kazakhstan, you can see photos of two recent projects in that country. By studying these and other projects, you may be able to ferret design trends that can influence your product development targets or marketing messages. This will help you keep up with the buzz, at least with the buzz of the designers on the team.
Kazakhstan
Of course, you can probably do all of this just as quickly and perhaps more thoroughly with Google, if you are willing to forgo the editor's taste making sensibilities. The website is published by Phaidon, a major publisher of high-quality books about art and architecture, and costs $240 per annum. Maybe your local university library has a subscription, or Phaidon's 30 day free trial will meet your needs.. Then you can save enough money to purchase one of Phaidon's coffee table book so you can put it in your office, browse the pictures at your ease, and impress your boss, coworkers, and visitors.

Whither goes architecture?

Whither goes architecture?

What new opportunities await building product manufacturers?

Ned Cramer, the editor of Architect magazine shares his thoughts in this recent webinar presentation sponsored by Hanley Wood.
Ned Cramer
The link is:  https://attendee.gotowebinar.com/recording/5717333276277826306

And You Shall Beat Your Swords Into Timeshares...?

Usually, we think that recycling is a good idea because we want the world to remain habitable for longer.  


Then there's another school of thought: recycling because it won't remain habitable.  


A developer in Kansas, Larry Hall, has remodeled a 1960's- era missile silo into 1,820-square-foot units condo units. Underground.  He's promoting it as a safe place to ride out any number of possible coming apocalypses.  He claims they will have site-grown food and purified well and rain water to house 70 people in lockdown for years. 


The condo units sell for $2 million each, and he sold out all units in one month.  Read more about it on Cnet.com.

This is not the only former missile silo that has been converted for underground living, and more are available.  You can buy one for under $300,000 at www.missilebases.com/properties.  Think of how much you save on a remodel where you don't have to replace windows or apply exterior finishes!



Cardborgami - Innovation in Temporary Shelter

OK, I don't know if this actually relates to building product marketing, but it's too cool not to share.


Seen at Alt Build 2012:


Cardborgami (www.cardborgami.org) is a fold-up temporary shelter made of plain ordinary corrugated cardboard.  It was invented by Tina Hovsepian, a native of Los Angeles (where there are more than 30,000 homeless people who do not have access to shelter) while she was an architecture student at the University of Southern California.  




Cardborgami is portable (it can be folded open or closed in less than a minute), it's treated to be waterproof and flame retardant, and it's fully recyclable.


Hovsepian, in addition to designing sustainable homes at Duvivier Architects in Santa Monica, CA, has also founded a non-profit to distribute Cardborgami shelters.  Her program includes volunteers who teach their homeless clients how to build the shelters (once built, it folds and unfolds without additional assembly).  She also wants recipients of the shelters to bring in recyclable cardboard to the same centers where they receive their shelters.


This kind of thinking should be encouraged and applauded.   Loudly.  This kind of action should be supported, too, so let me repeat: www.cardborgami.org.

AIA CES Program Changes Could Mean Bigger Audiences

AIA has been tweaking its continuing education system (CES) program in ways that will likely bring more opportunities to businesses providing CES programs.


Continuing education is a voluntary process, sort of.  In most states, licensed architects must engage in continuing education in order to keep their licenses, although the number of credits required per year varies widely.  AIA members must also continue professional development to maintain their membership, and that is one of the changes.

The differences between states can create a very tangled situation.  Requirements vary not only in terms of number of credits, but how often they must be reported (1, 2, 3 or 5 years), and the specific reporting date (there are 14 different dates in the US, plus a few states that use date of birth or license anniversary).

The different reporting dates can theoretically be utilized to some advantage, since architects will tend to be more aware of their need to acquire credits as the reporting date gets close.  For example, Florida is the only state that reports on Feb 28.  This means that January and February might be times when a lunchtime CES presentation in Florida will attract better attendance in architectural offices.

AIA is partnering with the National Council of Architectural Registration Boards (NCARB) to try and get the system more unified nationally.  They are encouraging states to adopt a unified system of 12 credits (or units, or hours) per year, reported at year-end.

The AIA member requirement is  even more stringent at 18 credits per year, with a minimum 12 of those credits being of the Health, Safety and Welfare category with 4 of th 12 in the subcategory of Sustainable Design.  (That increases AIA's current HSW minimum by 50%.) Moreover, self-reported credits - that is, credit for activities other than pre-approved courses, which the member claims as educational - will no longer be applicable to the HSW requirement.  (The AIA membership changes do not automatically apply to the states, or course; every state decides for itself, some by administrative rule, some by legislation.)  These changes mean that a lot more AIA member architects will now be seeking HSW hours to fulfill their requirements.

HSW is a very broad category that can include almost anything relating to the means and materials of building construction (as distinct from, say, the business of architecture, or construction contract law).  For manufacturers who provide CES programs as a means of educating designers about the use of products, and as a way to build relationships with the architectural profession, this is great news.  It could mean a noticeable increase in attendance, and increase in demand for presentations.  (AIA estimates it represents something like 42,000 more seat-hours per year in California alone.)

Fire up Powerpoint!

(For more information, you can download handouts from a recent AIA-CES workshop (held in Los Angeles in February, 2012) from the AIA website.)

10 Trends to Watch - part 4 of 4

Concluding Our 4-part Series on Developing Systems and Methods That Are Shaping the Future of Construction.

 9. Dynamic Structural Performance Monitoring
The safety of a structure can be jeopardized by accidents, extreme loads, hidden construction flaws, wear and tear, and other vicissitudes. Until recently, the only way to tell how a structure was performing was to observe changes in the length or shape of individual structural components and calculate if they were within safe design assumptions. This could require instrumenting scores or even hundreds of locations on the structure, and a time consuming effort to collect and interpret data. Another drawback is that movement within a few components may not accurately reflect performance of the structure as a whole.


Dynamic structural performance monitoring is a fundamentally different approach. It uses precise accelerometers to measure building movement in three axes, and algorithms that tease out movement patterns, oscillations called standing waves. These oscillations are fundamental properties of the structure; wave frequencies that are determined by the size, mass, and flexural performance of the structure's elements. They can reveal weaknesses and behaviors that do not match the predicted behaviors of the design, and then are used to characterize and locate problems.



Strukturocardiograph
Instead of placing strain gauges or accelerometers at hundreds of monitoring points,  STRAAM reads structrual performance with this one instrument called a Strukturocardiograph(TM), placed at a handful of points in a building, on the deck of a bridge, or on top of a dam or other structure. 

After 30 years of research, dynamic performance monitoring is being commercialized by STRAAM LLC. Once STRAAM has recorded a baseline dynamic signature of a building's movement, the STRAAM system can provide nearly instantaneous alarms if the structure's dynamic signature changes. It can be used to assess existing structures, for periodic or event-driven (blast, accident, natural disaster) check-ups, or to continuously monitor critical structures. It is being used in buildings, bridges and other structures around the world.

Recommendation:  Who else knows how to do the same thing you do, better than you do it now, and how did they get there?



10. Light in a Bottle

While our ten-best list is full of high-tech wonders, there are many places where shelter concerns are far more basic. For millions of people, the best new building product in the world might be a used 2-liter plastic soft drink bottle.


Light transmitted by a 1-liter plastic water bottle inerted through the roof


With little or no access to electricity, they live in dark housing. A hole in the roof admits only a concentrated shaft that spreads little usable illumination throughout the interior. However, a water-filled plastic bottle inserted through the roof gathers sunlight and diffuses throughout the interior below. Alfredo Moser from Brazil is credited with pioneering plastic bottle skylights, and non-government organizations like A Liter of Light are spreading the light.

Recommendation: When we think about progress, it is important to consider not only the leading edge, but also the trailing edge.

10 Trends to Watch - part 3 of 4

Continuing Our 4-part Series on Developing Systems and Methods That Are Shaping the Future of Construction.
(see Part 1 3/20/12 and Part 2 3/22/12)


6. Advanced Fiber Reinforced Polymer CompositesThe new generation of fiber reinforced polymer (FRP) composites has been incubated by aerospace use -- composite materials account for 50% of the primary structure of Boeing's new 787 Dreamliner jets, including the fuselage and wing. As production capacity soars, prices will come down-to-earth, making architectural applications feasible.


In addition to advances in carbon, aramid, and other high strength fibers, new resins and finish coatings have been developed. For example, CCP Composites offers resins that can be used for fire-resistance rated walls; their impressive strength-to-weight makes this useful in high performance environments. 

FRP composites also create new opportunities in form-making and new construction methods.  One impressive example is the "bridge-in-a-backpack." It consists of arched FRP tubes that are made rigid by high-pressure inflation. They can easily be transported in a compact, deflated form, deployed quickly, and used as both formwork and reinforcement for cast-in-place concrete. This idea, invented at the University of Maine, is being used on a number of short and medium span bridges. 

Recommendation: Adaptation of materials developed in other industries can bring new solutions, but it usually requires outside the box thinking, too.


7. APP + BIM + CNC = WOW
The construction industry is challenged to find a way to integrate all our powerful digital tools into a cohesive process. Seeyond may be showing us the way with a clever system for tessellated partitions, ceilings, and other surfaces. What qualifies it for this list is not the product, but the process by which they connect the designer's vision with the company's digital fabrication process.


Using the company's "proprietary parametric design tool," in the company's words, "the user selects the feature type, then modifies its size, form and tessellation, and finally, chooses any relief or visual effects." The tool provides feedback on material, hardware, and manufacturing requirements. It further provides preliminary structural analysis so that designers can make informed decisions earlier in their project. And since it is parametric, each change in a variable automatically modifies the relationships among other variables within the design. Seeyond then uses data from the user's design to drive the manufacturing process, creating a unique specialty feature." 



Conventional practices require an architect to go through at least five steps to use a custom manufactured product. Each of these steps takes time and creates opportunities for error. The steps are:

1) Find info in catalog or by calling a sales rep. 
2) Interpret info and incorporate into a design.
3) Prepare bid and contract documents.
4) Answer questions about bid and contract documents.
5) Interpret shop drawings to make sure they meet design intent.



With Seeyond, the designer may be able, at least in theory, to do his or her work in just two steps: 


1) Use the interactive design tool.  
2) Press "play".  


That says, "Wow," to us.


Recommendation: The digital workflow is on the rise, and it will not-so-gradually become the norm.  It is time to make your products and services compatible with it, and take advantage of it. 




8. Solar Paint
Quantum dots work in two directions: running power through them generates illumination, as described above, and shining light on them generates power. A research team at University of Notre Dame is developing "solar paint" that uses quantum dots to produce energy. Their goal is to create an affordable coating that can be applied to conductive surfaces without special equipment.


"The best light-to-energy conversion efficiency we've reached so far is 1 percent, which is well behind the usual 10 to 15 percent efficiency of commercial silicon solar cells," explains one of the scientists. "But this paint can be made cheaply and in large quantities. If we can improve the efficiency somewhat, we may be able to make a real difference in meeting energy needs in the future." They call the technology, "Sun-Believable."
Two types of solar paint, coated onto optically
transparent electrodes.

Their work uses nano-sized particles of titanium dioxide coated with either cadmium sulfide or cadmium selenide. Nano titanium dioxide is already used in "self-cleaning" concrete, where it acts as a semi-conductor to convert sunlight into electrical charges that convert pollutants into relatively benign compounds.

Development of solar paint may cross-fertilize with other innovations. For example, WE Energies has developed electrically-conductive concrete that, when used with the new paint, could conceivably form an electrical generating and storage system that is built into the very structure of a building.

We should proceed with caution, as potential risks of nanoparticles are still being assessed. For example, the nanoparticles in self-cleaning concrete accelerate deterioration of concrete, and may be detrimental to fragile ecosystems if released into the environment through erosion or improper disposal.


Recommendation: Both of the materials mentioned here are products that multi-task.  It's a property often associated with the move towards greater sustainability.  It's worth asking yourself if the things you make could do more than they do now.


10 Trends To Watch - part 1 of 4

Developing systems and methods are shaping the future of construction.


Chusid Associates endeavors to identify trends that will shape our client's future business.  We have observed a number of recent developments worth watching, and we present them here, with products emblematic of those trends. Some are still in early phases of laboratory development; others have been lurking in the periphery of construction and are now poised to leap, fully grown, onto the architectural stage. What they have in common is that they challenge our thinking and help us anticipate construction's future.

We present 10 trends in a special, 4-part post.  Watch for parts 2, 3, and 4 over the next 2 weeks.


1) Lighting Beyond LED
After a long gestation period, light emitting diodes (LED) have finally become commercially viable. Yet, even before they have risen to their full potential, the next wave of illumination sources is on the horizon. Particularly significant are a trio of new technologies for producing very thin, flexible sheets of illuminating material. Unlike LED panels that are made up of hundreds of point light sources ganged together, the new technologies provide even illumination output over their entire surface.

Organic light emitting diodes (OLED) are already seen in flat TV screens, monitors and smart phones, and several companies are racing to turn them on in the lighting market. (oled-display.net/oled-lighting/) Light emitting capacitors (LEC), developed by Ceelite Technologies (ceelite.com), are being used in back-illuminated signs to create thin fixtures with even light distribution. And quantum dot light emitting diodes (QLED), developed by QD Vision (qdvision.com), are crystalline semiconductors that can be tuned to emit very pure colors of light.
Rapid progress is being made towards improving longevity, improving efficacy, and larger sheet sizes. Costs should decrease once these light sources are produced on high-speed "printers," as currently proposed.

 Their flexibility and thinness suggest new ways to design with light: Creative new forms for luminaires. Walls and ceilings liberated from the need to use surface-mounted or recessed luminaires. Glass that is transparent by day and light emitting at night. Cabinet shelves that illuminate their content. Doors with illuminated faces to aid emergency egress.
OLEDs used a window blinds
GE proposes that thin, flexible OLEDs can be used as window blinds.

Recommendation: Look for innovative ways to incorporate lighting into your products


2. Robots Rising
Robots are already in use in building product manufacturing. For example, Boral Brick uses robots to stack green brick for kilning, and to pack finished brick for shipping as palletless, minimally-packaged cubes. The news is that robots are moving into the field. For example, robots are being used to lay bricks in elaborate patterns that would be quite labor intensive to do manually.  (For example, see treehugger.com)


Theometrics has a fleet of mobile robots that measure a building interior in three dimensions, capturing more data points than would be affordable with manual surveying, and automatically generating a model of the structure. Equipped with a marker, it will mark the layout of conduit, partitions and other work. Equipped with a drill, it will assemble components.

The pace of robotic research is quickening. Southern California Institute of Architecture's robot lab, for example is exploring "freeform additive" fabrication and onsite construction in "unprecedented emulation, simulation and animation environments in which computational geometry, material agency and fabrication logistics merge." 
Robots at SCIARC Lab.
Large industrial robots configured in a multi-robot work cell are exploring the future of robotic construction.
Recommendation: Robotics will change the ecology of construction.  How will you evolve to survive?


Trademark this Title™

I delight in creating meaningful phrases that express the identity of my clients' brands. I encourage clients to seek trademark registration ® for these phrases when appropriate, and to mark them with a ™ when registration is not possible.  (The ® mark provides greater legal protection than does a ™.)

I recently saw a website that appears to be misusing trademarks. Fentress Architects, a firm that does many airport terminals and other major public projects, enumerates eight principles to which they aspire. As a good marketeer, the firm has branded their principles as Touchstones of Design(tm). So far so good.

But then they claim the following touchstone phrases as trademarks:
  1. Discover the Natural Order™
  2. Use Context to Create Identity™
  3. Let Culture Guide Design™
  4. Celebrate the Entry™
  5. Listen Closely™
  6. Stay Focused™
  7. Restrain the Ego™
  8. Design for People™
Give me a break. These are not trademarks -- they are part of the architectural ethos and express ideas every architect learns in school or in the first few years of practice.

But here is the best part -- The firm has the chutzpah to say, under the Design for People™ label:

"Truly great architecture
is not controlled by catchphrases 
of the time."

(Emphasis added.) Having listed eight catchphrases (nine if we count Touchstones of Design™, the firm tries to shrug off catchphrases. I am surprised they didn't put a ™ after "catchphrases of the time".

LESSONS WE CAN LEARN
Use trademarks in moderation. Use too many and you start to look like you are trying too hard and maybe aren't as good as you claim.

Use trademarks wisely. Trademarks require protection. To secure the firm's trademark rights to "Listen Closely" or the phrases, the firm will have to monitor other businesses in their industry and pursue legal actions against violators.  This is a fight they will lose; an online search finds nearly half a million webpages that use "listen closely" in conjunction with architects or architecture.

Introduce your copywriter and your intellectual property manager. If your lawyer goes through a website aggressively flagging trademarks, make sure the copywriter doesn't badmouth catchphrases.

--------------
Ironically, the firm does not denote trademarks on items that are clearly trademarks, like its distinctive logo.

Another Score for Publicity

As we’ve noted before, the real impact of publicity is notoriously hard to track and quantify.  With more and more publicity exposure taking place via the web – exposure that often remains available and searchable for far longer than most print media ever did – it’s harder than ever to know who’s reading what, and what percentage of them act on what they read.

Anecdotal evidence continues to come in, though, saying, “Publicity works.”  The latest installment:

Michael Chusid recently wrote an article in a major architectural magazine about an advanced materials conference he attended.  In it, he mentioned a company that made a presentation, a company that specializes in digital fabrication and has done a lot of work with resin composites.  They weren’t the focus of the article, just one of many things described.

A few weeks after the article appeared – I was going to say “in print,” but with simultaneous web distribution of most magazines, print has become merely the tip of the iceberg ­– the president of the company received a call from one of the largest and most prestigious architectural firms in the world.  They requested him to come and do a presentation to them.   That kind of request was the bullseye on his marketing strategy target. 

Of course, this was only shortly after publication.  Who knows how many more such inquiries he may get from that one mention, over the next few years? The shelf life of articles on the web has become pretty much Forever, and unlike the advertising, they show up in search engines.  We have had numerous inquiries recently, responding to articles we authored for clients two or three years ago.

Visit an Architecture School to See Future

Central China TV Headquarters, Beijing 2009
When I attended architectural school in the 1970's, one of the graduate level studios (not mine) explored the concept of linking highrise towers with horizontal connections. So it did not surprise me when, about 30 years later, buildings utilizing such concepts were actually constructed; the students had become principals in major design firms.

I am reminded of this by a visit to Southern California Institute of Architecture's presentation of their graduate students thesis projects.

Architectural schools represent a broad range of pedagogical approaches and philosophical underpinnings. Sci-Arc's amuses me; many of the projects on display appear to treat gravity as an optional design consideration. But their creative investigation of architectural forms challenges existing conventions, and suggest architectural trends that will impact the future of building materials. Take a look:
Chia-Ching Lang
Dave Bantz
Han-Yin Hsu
Qing Cao
Sheng-Ping Lin
Experiment from robotics lab.
You won't have to wait to wait 30 years until today's students become principals. In a few months, these new graduates will find jobs and begin influencing what materials are used in buildings currently being designed. Your ability to communicate with them and understand their architectural influences may be critical to your marketing success. For while it may be the principals from my graduating class that make the final call, these youngsters know far more about the realities of computer-aided design than the old geezers ever will.

Now, if only they would understand gravity...

...and if you think I am joking about gravity, take a look at how the emergency exit doors at the school are blocked. This is the second time this year I have visited the campus, and on both occasions the doors were blocked.

This suggests a second reason for you to visit the schools of architecture. The faculty is probably not teaching students about your products and technology. This creates an opportunity for you to cultivate relations with these future principals.

Sci-Arc photos by Vladimir Paperny.

Greenwash On Wheels



No knock against Toyota or its Prius hybrid.  I'm thinking of the driver.  In this hot climate, what environmentally conscious person buys a heat-absorbing black Prius? 

Someone for whom the purchase is not really a sustainable choice, just a sustainable statement. 

When the weather heats up and she turns on the air conditioning, it becomes pretty obvious to anyone who thinks about it that her sustainability credibility is pretty thin.  Her black Prius is pure greenwash.

Every day, Chusid Associates helps building products manufacturers tell their “green” stories in websites, press releases, magazine articles, sales sheets, data sheets, guide specifications, trade show displays, continuing education, social media and more.  Green has become a major aspect of marketing.  This means that the consumers – in our case, design professionals, contractors, and building owners – have gotten and continue to get more sophisticated.

In the current environment, a green story gets attention, but increasingly, greenwash gets seen through.  Design professionals can smell it.  LEED AP’s are cropping up in every architectural office.  And they care.  Owners and even contractors are starting to know, and they’re starting to care.

Green is not a fad, it’s not going away.  As has been noted here before, it’s becoming standard.  Products that can’t meet the standard will see their markets shrink.

If you have a green story, now is the time to tell it. 

If you don’t know whether you’ve got a green story, now is the time to figure it out (we can help).

If your product has a green problem, now is the time to address it.  There are many avenues to tackling a green problem, and there are experts available.  Get some help, save your product, save the planet.

But don’t waste your time trying to greenwash a black Prius.

Pace of Innovation

First Polished Precast Concrete Building.
Click here for "Greenwashing does not pay,"

Ten years ago, polished concrete became a practical finish for concrete with the development of chemical densifiers and affordable polishing machines. It is now an is increasingly common for floors.

But what about polished concrete walls?

Five years ago, I predicted the polishing of precast and tilt-up concrete. Yet it has taken until now to see it in practice. A project at Ohio State University, designed by Ross Barney Architects, is being constructed of polished precast panels that reflect light from dichromic glass fins.

New technologies rise and fall on an annual cycle in some industries. But construction product innovations gain market acceptance at a slower pace. Now that one early adopter has taken the step, others will follow; architects watch what their peers do, and are trained to copy (i.e., take inspiration from) the work of others. But will any precasters or manufacturer of concrete densifiers take the lead in promoting the concept?

And for the next five years? Here are some predictions:
  • Polished concrete floors are often stained for color and given ornamental treatment. The Ohio state university columbus ohiosame can be done with polished precast and tilt-up walls.
  • Machinery to polish precast panels in-line during production, rather than as an after process.
  • Precast and tilt-up concrete are polished while panels are horizontal; is it practical to create a polishing machine that creeps up and down the side of cast-in-place walls? (I have a sketch of such a machine if any equipment manufacturer is interested.)
  • There are a few concrete masonry unit manufacturers that already make burnished CMU. I would love to see units with a high polish. They could be set in a wall so that each was at a slightly different angle, creating a wall that would sparkle in sunlight.
For more information about concrete densifiers, see: www.lythic.com and www.adcsc.com.


Post Occupancy Evaluation

A seminal work on POE.
Sometimes, the key measurements of a building product can be assessed by physical properties. But many products must also be measured by human factors and how well they meet the emotional, physiological, and psychological needs of a building owner, tenant, or user. For example, lighting can measured in lux or watts per square meter. But it can also be measured by its effect on sales revenue and workplace productivity.

Sometimes these factors can be studied in a laboratory. But in other instances, the only meaningful way to study them is to go into a building to measure the behavior of people using the facility and collect feedback. Consider, for example, a hospital, where design can actually influence patient outcomes, as measured by the amount of pain medication the average patient requires. This type of research is sometimes referred to as post-occupancy evaluation.

One of our clients sells a pre-engineered building system for schoolhouse construction. His customers have been very happy and have written nice testimonials for him. But testimonials, no matter how effusive, can go only so far to establish credibility. My client wanted a more effective tool for convincing school boards to look favorably upon his unique solution.

We proposed to conduct a post-occupancy evaluation comparing two facilities, one built with conventional construction and the other with the pre-engineered system, to understand how the buildings effect the performance of students and faculty. Armed with findings based upon student test scores, faculty turnover, absenteeism, community satisfaction, and other criteria, our client hopes to be able to offer solid evidence that will convince architects and school districts to take a closer look at his system

Sandra Goodman, Ph.D., an associate of Chusid Associates, is a psychologist cross trained in building design and is available to discuss post occupancy evaluation with you. She has conducted post-occupancy evaluations for a major architectural firm, helping to identify lessons that could be applied to other projects, and her skills can also help a building product manufacturer design better products and assess the impact products have on building users.

Computer-Based Systems Integration

This is an encore of an article Michael Chusid wrote twenty years ago. Looking back, it is encouraging to see that many of the advances predicted then have now become part of every day design and construction practice. Yet fundamental challenges about improving communication and project quality still remain.

For many architects, integration of computer-based systems still means figuring out which end of the cable plugs into their personal computer. But the topic was given much greater meaning at the First International Symposium on Building Systems Automation-Integration held in June at the University of Wisconsin-Madison. This week-long conference, initiated by Varkie Thomas of the Chicago office of Skidmore Owings B Merrill, was devoted to "the integration of computer-based systems for planning, design, construction, and operation of buildings." The conference offered bold predictions for computer technology and its effect on architecture.

While an increasing number of architectural and construction tasks employ computers, the Symposium identified two major barriers preventing computer-aided design from achieving even greater productivity. First, computers have been applied essentially as "electronic pencils," speeding up manual processes but not changing the nature of the tasks. For example, specification are written as though word processors are just fancy typewriters and CAD drawings replicate the types of lines and abstractions used in traditional drafting. Second, computerized information is still transferred from one application to another by manual methods, leading to increased costs  and errors in data processing. For example, it is rare for an architect's CAD file to be passed along for a contractor to use in construction engineering, and electronic product data are not passed along to owners for use in automated facility management. To overcome these barriers, conference participants presented an amazing variety of new computer-based systems and concepts that are already available or under development in laboratories around the world. They also called for new paradigms, based on integration of information and the building team, for the organizational structure of the building industries.

Computers and Practice
Many designers still practice what Tor Syzertsen from the Norwegian Institute of Technology called "Pencil and Paper-Aided Design (PPAD)." But he predicted that computers will soon be such an intrinsic part of architecture that we will drop the phrase "Computer-Aided" from our description of design. He called for the creation of "knowbots" to automate routine architectural tasks, many examples of which were presented during the week-long conference.

The Intelligent Design Checker, for example, can review a set of drawings for compliance with bullding codes and other standards. Nayel Shafei from Prime Computers, Inc., described how the New York State Facilities Development Corporation uses the program to check compliance of hospital designs with National Fire Protection Association standards and the New York State Life Safety Code. The Checker flagged so many violations in drawings submitted for final approval that the Facilities Development Corporation now requires architects to run the program during the design phase of projects, when corrections can be more easily made.

Architects typically design a building envelope and then pass it to mechanical engineers for an energy-use evaluation. This results in slow and costly iteration of design between architects and engineers. To improve this situation, both Larry Degelman of Texas A&M University and Edna Shaviv of the Israel Institute of Technology presented expert systems that integrate energy analysis and architectural design. Their systems allow architects to visualize buildings in 3D and simultaneously receive feedback on the energy consequences of design decisions. Both are using knowledge-based programs to suggest U-values, window placement, and design strategies to satisfy energy-code constraints.

Mehdi Khalvati from ASG explained that CAD programs could become "integrated architectural systems." ASG software, which runs with AutoCAD, links graphic information to specification writing, cost estimating, and product information. In a software package that ASG distributes for Boise Cascade, wood beams are treated as objects that contain information about their performance characteristics and limitations rather than just as lines; the program can automatically size and arrange wood floor framing members.

Expanding upon this theme, a team from Carnegie Mellon University demonstrated ARMILLA, which incorporates expert systems with a CAD drawing tool to aid the design of a building's structural, HVAC, plumbing, and other systems. A knowledge-base of engineering rules automatically makes trade-offs to coordinate the placement of beams, ducts, and risers.

New Models for Architects
Traditional architectural drawings, even those produced with the latest 3D CAD programs, are abstract geometrical representations of building components; the meaning of the lines is determined by the architect.

Computerized models, on the other hand, are constructed of "object-oriented" representations of each building space and component. "Object-oriented" is the computer equivalent of the architectural concern for the nature of materials; it is Louis Kahn's asking a material what it "wants to be." Object-oriented databases key building elements to information about what they are, their performance, and their relationships with other objects. Objects interact with each other according to knowledge-based rules and constraints. "Self-knowledge" enables objects to assert themselves to automatically generate designs or construction and facility management reports. Instead of the static abstraction of traditional drawings, this kind of computer model portrays a virtual reality that responds to changes in materials and conditions as would real buildings.

Visualization Software that creates photographic-quality 3D pictures of buildings will be valuable for both client presentations and as construction planning tools. Simulations will enable designers and owners to predict operating loads more accurately and to optimize the structure's performance by adjusting for varying conditions, thus reducing the need to over compensate for safety factors. And as new user interfaces are refined, architects may find themselves working in cyberspace environments that convey the illusion of being able to manipulate computer-generated items in the actual space.

Other developments in computer science presented at the Symposium that may affect architectural practice include neural nets, hypertext, artificial intelligence, and multimedia. Anticipation of these tools led to heated discussion about where the ultimate boundaries between human and machine capabilities might be. Some argued that creativity and aesthetics were not feasible or appropriate uses of computers. Shaviv countered with the example of a student with no architectural training who developed a program to draw housing plans based on code restrictions and a set of rules defining spatial relationships. "Some of the schemes the computer made were of great originality and beauty, designs a trained architect would never have dreamed of." Others argued that computers could stimulate human creativity by freeing designers from routine chores and presenting a greater range of options for them to consider. One software developer believed human intuition will remain an essential part of architecture; his program includes a "help key" that provides information unrelated to the task at hand to stimulate the user to make problem-solving breakthroughs.

The Need for a Standard
Developing the standard code necessary for object-oriented models will be an enormous undertaking and may not be practical in a fragmented industry that supports a multitude of incompatible computer and software systems. To overcome this, the Symposium struggled with standards and technical guidelines for exchanging computer generated information directly between systems and across the building industry. Current exchange protocols like the Initial Graphics Exchange Specification (IGES) and AutoDesk's DXF format primarily exchange geometrical drawing data. New standards are required to accommodate the richer information environment of object-oriented models.

The leading proposed standard is the Standard for The Exchange of Product Model Data (STEP). STEP is being coordinated by the International Organization for Standardization (ISO) and by the Product Data Exchange (PDES) in the United States. A PDES  brochure explains that STEP "will provide a complete, unambiguous, computer interpretable definition of the physical and functional characteristics of each unit of a product throughout its life cycle. (It) will enable communications among heterogeneous computer environments; integration of systems that support design, manufacturing and logistic function/processes; and support automatic, paperless updates of system documentation."

Development of a comprehensive data exchange standard will be extremely costly but is of paramount importance to automation and integration; but funding for the construction industry's effort is problematic. Participants in the Symposium, however, felt that development of STEP is of such importance to United States competitiveness in global construction that they called for a government effort comparable to the building of the Interstate Highway system. "Who will be the President Eisenhower to make it happen?" one participant asked.

Life-Cycle Models
The ability to share a common building model will change the organization of building projects. Duvvuru Sriram from MIT called current design methods over-the-wall engineering. "The architect works on a design and then throws it over the wall to an engineer. The project is thrown over the wall to a contractor who uses the drawings as a sketchpad to figure out how the building will really be built, and it is eventually thrown to the building owner who has to figure out how to operate the facility." He proposed a knowledge-based management system and distributed databases that would facilitate collaborative design among all building team members.

Information must also be managed so that it has value throughout the life-cycle of a building. As information is gathered, from the earliest planning stages through demolition, it should be sorted for value and stored in an accessible electronic form. Instead of merely automating current procedures, every part of architectural practice must be reassessed While putting product catalogs on to computer diskettes is a necessary first step, we should not lose sight of the need for an Electronic Data Interchange (EDI) system so that product data can flow directly from a manufacturer's catalog into a project database and then back into a manufacturer's production scheduling program without the time and expense of shop drawings. Owners will start demanding computer models for use in space planning, energy management, preventive maintenance, and operating systems; the quality of a building's database will be an asset they can carry to their bottom line.

The complexities of modern construction have created building teams with experts in many fields. Future architects may be able to work with fewer consultants as expert systems become more powerful and electric databases provide easier access to specialized information. This should lead to leaner and more productive building teams, but will require new approaches to architectural education and Practice. Ron Wooldridge of The Locke Group warned that "the good news is that 45 architects with computers will be able to do the work 50 people working manually. The bad news is that the 45 may not be a subset of the current 50." He urged architects to use integration and automation to add value to their work and to develop the knowledge-based systems and databases that would enable their firms to regain competitiveness.

The final advice from the Symposium is to not become too married to the current generation of AEC computers and applications. Rapid changes are coming that may make your personal computer as obsolete as a slide rule. Firms that accept the challenge of automation and integration will have to weather a turbulent period of industry and professional realignment, but are likely to emerge more competitive then before.

Have a question you'd like us to answer?
Send an email to michaelchusid@chusid.com 

By Michael Chusid, originally published in Progressive Architecture, ©1991

France's QR-enabled building

Teletech International has chosen MVRDV to remodel a building in the French city of Dijon. The proposed redesign includes QR codes on the fascade.

I was able to scan the codes, both of which resolve to MVRDV's homepage. The checkerboard-esque QR design also extends to at least one interior room, which, sadly, does not seem scannable.

I like this. Aesthetically, it speaks to the adoption of QR codes into popular culture, and how significant their impact has and will be. From a marketing perspective, I love the idea of branding a building like this, forming a direct connection to the institution's website.

QR codes point to an HTML address; make this a forwarding address and it is easy to change where the code points. This means the exterior code can become a sponsored ad, featuring a different company every month. This could also be a way to embed useful information, such as building maps, a school's course catalog, a calendar of events, or even, as MVRDV has done, a link to the building's designer.

It sounds like this is going to be painted onto the building; I wonder how long before a masonry or precast manufacturer develops a more permanent solution.

Impressive Animal Architecture

As a treat to start your weekend, check out Cracked's list of The 7 Most Impressive Examples of Animal Architecture.

These reminded me of Janine Benyus's book on Biomimicry: Innovation Inspired by Nature. It's amazing how many issues we as an industry still struggle with - such as energy efficient air conditioning - that these animals solved millenia ago, without even using BIM!

More Plant Design Inspiration

In addition to my previous post, "Vegitecture", I've recently come across several other plants incorporated into architecture that will hopefully inspire you and your future product designs.





Designers Claesson Koivisto Rune, Front, Jean-Marie Massaud and Luca Nichetto presented furniture for incorporating plants into office spaces for Swedish brand Offecct at the Stockholm Furniture Fair this year.







French designer Patrick Nadeau has created an installation for Italian brand Boffi, consisting of hanging domes covered in living plants that create an interior "rainforest" illusion.















Design collective Pour les Alpes presented multi-faceted wooden plant pots at the DMY International Design Festival in Berlin.


Union Street Urban Orchard by Heather Ring






Ivy Building by Geneto


Architect Anne Holtrop has collaborated with green technology firm Studio Noach and botanist Patrick Blanc to propose an artificial floating island containing gardens and a spa.




Sky Garden House by Guz Architects


Architect Vincent Callebaut has designed a conceptual transport system, Hydrogenase, that would involve airships powered by seaweed.
This salon uses hanging vines as dividers

A handy visual guide to modern architecture

To help start your week off right, enjoy this nice infographic summarizing the styles of several well-known modern architects:

Modern Architecture 101

Post-Occupancy Behavioral Study

Sandra Goodman, Ph.D., our Research Director, participated in the following investigation. While this study was done for an Architectural Firm, similar investigations can provide valuable market research for building product manufacturers.