As the cost of large-format, short-run, custom printing keeps falling, one company has transformed their wall and roof underlayment and building wrap products into an advertising medium that builders can use. The following is from systemcomponents.net:

"BROADCAST^SM custom printing, another SystemComponents^® advantage. Not only are SystemComponents products exceptional roof underlayments, they’re also available with industry-leading BROADCAST custom printing, with the following features:

FULL COLOR: A full range of vivid colors.

MAXIMUM-SIZE: The largest print area available.

ALTERNATING MESSAGES & IMAGES: Select multiple messages.

FLEXIBLE ORDER SIZE: Industry’s smallest custom print minimums.

"Hundreds of drivers, passengers, and pedestrians pass a building site each day. BROADCAST custom printing turns them into your audience, and a building into a billboard — a vivid, multi-colored, multi-messaging platform with numerous messaging possibilities. Advertisers can now connect with residential and hard-to-reach on-site venues. BROADCAST custom printing might be used to advertise a contractor’s company, services, or building benefits. It could even be sold to a local business, such as a landscaping or painting company. Or it could be offered to the client to advertise a coming business or community

What a great idea.