I have yet to see an online edition of a print magazine that is easy to read. Sure, digital editions are useful for retrieving specific articles, but my notebook computer's small screen does not duplicate the experience of being able to see an overall layout of a story and focus in on the text or individual elements.

Still, digital editions continue to increase in circulation, and publishers are finding ways to add features to enhance the experience. For example, Interiors & Sources magazines has announced that:

Beginning in April every print issue will also be accompanied by an enhanced digital edition. Ours is not like other digital editions you might be familiar with. We're pushing the envelope. It will include everything from the print issue, with oodles of additional project photos, product information, and other content to give our readers and your customers the sort of design inspiration they desire. Editorial and advertising can be enhanced with video and rich media content. The reader experience will be enhanced and readers will consume the content in the format of their choosing.

Advertisers and publicists need to take note, and be prepared to offer this additional content when submitting an ad or story.