When a tradeshow attendee "swipes" his or her identity card at a tradeshow, the information goes into a database that exhibitors can use to do follow-up. Now, the same database is being used to send attendees a list of the booths they visit.

Hanley Wood introduced this innovation after this year's World of Concrete show. Calling it, "a valuable and important experience, they sent attendees an email saying:

To help you gain the maximum value from the event, we invite you to make use of a new attendee service – ExpoCard Visit Tracker – which contains the contact information for the exhibitors you visited. This information was compiled from your use of the ExpoCard during the show.

This service will allow you to be proactive in following up with those exhibitors you spoke to during the event. This service is brought to you free of charge.

All you need to do is click here to access this private information. Use this link whenever you want to view your information.

This is a great service to attendees. After shows, I frequently have a hard time recalling who I met with; this provides a refresher, plus website addresses.

It is even better service for exhibitors -- providing you with one more exposure to prospects and inquiries that might otherwise have gotten lost.

It is also part of a trend to blend social media with trade shows, a phenomena that will be covered elsewhere in this blog.

Chusid Associates will be presenting workshops on tradeshow selling at Construct 2010. Watch for further details or contact me for additional information.