This is a usually good advice for building product manufacturers to follow when using building photos in marketing literature. It makes the manufacturer seem more connected to the culture of architects. The architect will generally like the public exposure. And it may encourage other architects to think, "Well, if XYZ Architects used it, I guess I can too."
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Criticism: The campaign may make members of the association feel good about themselves, but I doubt the campaign will have much impact on editors already pressed for time.
Moreover,
- Many buildings do not have architects.
- For many buildings, the names of the architects is lost or would require extensive research.
- Other buildings have been remodeled and enlarged; is the editor to list them all?
- The developer, builder, engineer, and others contributed to the vision for the building. Shouldn't they be credited too.
- Photos of buildings are printed for all sorts of reasons not related to the architecture, making the name of the architect irrelevant to the article. And,
Even if the architect is found to be not liable for the collapse of this balcony in Berkeley, would the firm want's its name here? |