Scott Tyson, an architectural/technical sales specialist at Sika Corporation, shared this story with me:
Photo: USMC, in public domain.
I had a prospect that didn't want to use my product because "the warranty isn't good enough". After much discussion, I explained:
"Its like this. You can buy a parachute with a great warranty. If you jump out of the airplane and it fails to open, the manufacturer will gladly refund the purchase price. Of course, you would have to be able to make the warranty claim yourself because the warranty is not transferable, and the fine print disclaims responsibility for burial expenses.
"Now, do you want to discuss the warranty or would you like my help figuring out the best solution for your building?"
Photo: USMC, in public domain.