As this blog has repeatedly pointed out, a library of high-quality photographs of your products, installation techniques, and projects is an invaluable asset for a building product company.
One of my clients, the general manager of a new start-up, was having a hard time understanding this. Finally, I said,
One of my clients, the general manager of a new start-up, was having a hard time understanding this. Finally, I said,
Your company is like an infant.
Parents take photos of everything their babies do;
you should, too.
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| Photo by D Sharon Pruitt, http://creativecommons.org/licenses/by/2.0/ |