Move over .com and .net, the internet will soon have many more top level domains that will offer exciting branding possibilities for the building products industry. Imagine, for example:

jobsite.camera
hardhat.clothing
masonry.contractors
plaster.construction
earthmoving.equipment
resort.estate
kitchen.gallery
signage.graphics
carpet.guru
realestate.holdings
solidstate.lighting
barrier-free.plumbing
BIM.technology
sustainable.ventures

These and other extensions will be released soon, and internet service providers are already taking reservations.

Even if you do not actively use one of these top name domains, you may want to buy your brand name to prevent mischief by competitors and to protect your trademarks. For example, Juno.lighting, Caterpillar.equipment, and Sloan.plumbing.

Of course, labor organizations and professional societies may want to get into the game. Consider, for example:

specifiersR.sexy