Place is one of the fundamentals of "Four Ps" of marketing, along with Product, Price, and Promotion.
In building product marketing, one of the places affecting your market is i MasterFormat, the industry's standard for organizing construction information.
MasterFormat is updated annually by its sponsors, Construction Specifications Institute and Construction Specifications Canada, based upon input from the construction industry.
I made several suggestions that have been accepted in the most recent revision cycle:
08 43 00 Storefronts - The text explaining this section has been changed to read: "Section Includes: one or two-story openings infilled with glass and other materials for exterior and interior applications."
23 34 39 Air Destratification Fans - This new section was made necessary by growing use of this product category.
32 13 16.16 Roller-Compacted Concrete Paving has been reassigned to number 32 13 13.17 for improved consistency in the numbering system.
In building product marketing, one of the places affecting your market is i MasterFormat, the industry's standard for organizing construction information.
MasterFormat is updated annually by its sponsors, Construction Specifications Institute and Construction Specifications Canada, based upon input from the construction industry.
I made several suggestions that have been accepted in the most recent revision cycle:
08 43 00 Storefronts - The text explaining this section has been changed to read: "Section Includes: one or two-story openings infilled with glass and other materials for exterior and interior applications."
23 34 39 Air Destratification Fans - This new section was made necessary by growing use of this product category.
32 13 16.16 Roller-Compacted Concrete Paving has been reassigned to number 32 13 13.17 for improved consistency in the numbering system.