Construction tool manufacturers already know the benefit of paying for their logos on race cars. It seems to me, however, that there are many opportunities for sponsoring buildings by offering logo display opportunities.

What I envision goes beyond small logos on jobsite construction signs. These signs typically list the designers, prime contractors, and owner, but not suppliers.

Using buildings as billboards is also well established.

Instead, what I imagine is making extensive use of buildings for corporate logos.

How much would it be worth to a contractor to sell advertising rights to the building exterior or site fence while it is under construction? Would a material supplier discount its wares in exchange for exposure.

Then again, some building product manufacturers have already figured out how to get their brand displayed for free:

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