After the creative concept...
after the copy writing...
after the photography...
after the graphic design...
...your new catalog, sales brochure, or other print collateral must still be printed. For anything more than a quick laser-printed pdf, this requires the cooperation and care of a talented printer.
The Chusid Associates team has just completed a 150+ page product presentation. Without the help of our printer, our "masterpiece" could become a ruin.
This is not a simple project. Four types of paper or plastic sheets are to be printed upon and have to provide consistent color and saturation, and the bindery will receive inserts from multiple vendors. There are more than 100 color photos, and an even greater number of drawings. And, of course, the deadline is unreasonably short and we negotiated a price that left little fat.
Still, the printer took time to rework graphics to improve the publication's appearance, identify potential errors in the press-ready files and suggest remedial measure, and to carefully make all the changes requested after our client and staff reviewed the proofs. The printer even pointed out, to my embarrassment, that the name of the client was misspelled!
We typically conduct press checks as a project is printed to assure that the pages are in order and that the ink process colors are in balance. That isn't practical in this case since the printing is being done offshore.
But I am not worried about this lack of on-site observations: The printer has gone from being a vendor to being our collaborator.
I extend a hearty thank you to Thomas Hummel and his crew at Toppan Printing (www.ta.toppan.com).
after the copy writing...
after the photography...
after the graphic design...
...your new catalog, sales brochure, or other print collateral must still be printed. For anything more than a quick laser-printed pdf, this requires the cooperation and care of a talented printer.
The Chusid Associates team has just completed a 150+ page product presentation. Without the help of our printer, our "masterpiece" could become a ruin.This is not a simple project. Four types of paper or plastic sheets are to be printed upon and have to provide consistent color and saturation, and the bindery will receive inserts from multiple vendors. There are more than 100 color photos, and an even greater number of drawings. And, of course, the deadline is unreasonably short and we negotiated a price that left little fat.
Still, the printer took time to rework graphics to improve the publication's appearance, identify potential errors in the press-ready files and suggest remedial measure, and to carefully make all the changes requested after our client and staff reviewed the proofs. The printer even pointed out, to my embarrassment, that the name of the client was misspelled!
We typically conduct press checks as a project is printed to assure that the pages are in order and that the ink process colors are in balance. That isn't practical in this case since the printing is being done offshore.
But I am not worried about this lack of on-site observations: The printer has gone from being a vendor to being our collaborator.
I extend a hearty thank you to Thomas Hummel and his crew at Toppan Printing (www.ta.toppan.com).