Many environmental considerations have been incorporated into building codes and, increasingly, are mandatory. This free webinar can help your sales and marketing department stay on top of the green game:

Cities, states, and national organizations are working to establish minimum, enforceable sustainable construction requirements to complement, not replace, highly popular above-code incentive programs, like LEED. Green rating systems like LEED are an incentive that pulls the more daring owners and designers toward a sustainable ideal, thus fostering creativity and innovation, while green codes establish a base minimum requirement which is broadly accepted. Green codes, which raise the bottom line, result in significant positive environmental impact just by the sheer numbers of projects that fall within that category. Also, by raising the ceiling and implementing more stringent above-code rating systems, innovation in green design and construction is encouraged.

Learning Objectives:
1. Explain the difference between building codes, standards and rating systems.
2. Understand why we need both green building rating systems and green building codes at this time.
3. Discuss several recent efforts to develop green building codes.
4. List some of the challenges inherent in developing and implementing green codes.

It is produced by McGraw Hill and sponsored by ICC-ES - an organizations that now certifies the green characteristics of products.

Time: 2012-03-12, 2:00 pm EST
Register: Click Here

Chusid Associates is also available to help you answer your questions about green marketing.