Applying your brand identification on company vehicles can have high impact. You probably have signage on delivery and service vehicles already, so why not extend it to cars driven by sales reps and other field personnel?

This vehicle provides a case in point. A sales rep had parked it in front of a distributor's office while on a routine call to deliver new samples. Meanwhile, customers passing the car on their way into the office received a brand impression even before they got to the distributor's door.

Throughout the day, the car is probably parked at many locations where it is visible by potential customers: at a designer's office, construction job sites, a CSI or trade association meeting. Since Cosentino promotes several of their brands to consumers, the vehicle even creates brand impressions while stopped at a traffic signal.

Hilti has been doing this for years. Their distinctively marked fleet of vans are a veritable tool box on wheels at many construction sites. They recently took this a step further, outfitting 55 vans in the UK as field demonstration and training.

Here are some considerations:

1. The visual design has to be consistent with your overall branding.

2. The type of car must support your branding. If you have a green message, for example, consider a hybrid vehicle.

3. Keep the vehicle clean and in good condition.

4. Train your drivers in safety and driving courtesy.