Press Conference reservations at World of Concrete have been opened up. (www.worldofconcrete.com). If you'll be at World of Concrete with a new product, or you have product news, a press conference is a great way to get a little publicity. In past years, we have helped clients set up press conferences, prepare powerpoints, and alert magazine editors about the conference, and usually seen 2-5 stories get into print as a direct result. A press conference can be one of the great publicity bargains.