You can read the following to save $48, or you can read it for insight into using social media to channel the promotional efforts of your customers.

It is from an email sent to CSI members with blogs, asking them to publicize a "this weekend only" discount on CSI membership. Check back next week for feedback on the effectiveness of the promotion.

And in the meanwhile -- please consider joining the Construction Specifications Institute. It has done wonders for my career, and will do the same for yours. (You can also forward this to others in your network.)

This weekend, we’re going to offer 20% off of a professional membership to people who join between 9am ET Friday and midnight Monday. (Shhh…. Don’t tell anyone until Friday!) CSI leaders will receive this information in a separate email.

I’m writing to ask you to help us. Please post this information on your blog after 9am ET Friday, along with your view on who should be a CSI member, and why. Even if you just refresh an old blog entry that touched on CSI, it would help us out. If you want to promote your favorite chapter, by all means, do!

If you tweet this, I’m using hashtag #JoinCSI for this promotion.

I know this is short notice, and I appreciate any help you can give me.

Here are the exact directions for getting the discount:

Don't miss this special offer! Join CSI by October 31 and pay only $192 for national dues -- a 20% savings.

1. Visit www.csinet.org/joincsi
2. Select "Join Now", and then click "Sign Up as a New Member"
3. Enter Promotion Code 1220ARCH when prompted
4. Click the "Add Discount" button

We recommend you also join a chapter, where you can attend local education sessions and networking opportunities (chapter dues are not included in this promotional offer).

Your dedication to talking about construction, architecture, and CSI has made a huge difference for the Institute during the past few years. CSI’s newsletter has high open rates because we link to your blog entries, and CSI members who can’t get to a meeting tell me that they feel they’re part of CSI’s community because they read “so-and-so’s” blog. Thank you for all the time and energy you put into your blog, I really appreciate it.

Sincerely,

Joy Davis, CSI, CCPR
Communications & Web Community Senior Manager
800-689-2900 ext. 4795
jdavis@csinet.org
www.csinet.org