Michael Chusid will be a keynote speaker at the CSI West Region Conference to be held in Spring 2012. His presentation will be during a Vendor Appreciation Luncheon. With both design professionals and sales reps in attendance, any guess who picks up the bar bill?
Here is the write-up on announcing the event:
* For those uninitiated, the author is parodying the CSI practice of making liberal use of professional credentials following names. EIEIO is a group for individuals with more than five sets of initials after their name.
Here is the write-up on announcing the event:
Underestimating our FutureWhile the tone is lighthearted, the topic is crucial for construction industry professionals in a changing market.
It's been said, "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten." (Bill Gates) With that in mind, Michael Chusid, RA, FCSI, CCS, ACI, CWA, SCIP, EIEIO*, fearlessly prognosticates a decade into the future to help us reimagine the next few years. He interprets auguries about building design and construction, material science and product trends, and whether sales reps and specifiers will, at last, find true love and commitment with each other.
Michael is author or ghost writer of over two hundred published articles about architecture, building products and marketing, and publisher of BuildingProductMarketing.com. As president of Chusid Associates (chusid.com), the leading marketing and technical consultant to the building product industry, he has seen untold numbers of innovations crash and burn, yet is adamant that his predictions will be just as wrong as those of anyone else.
* For those uninitiated, the author is parodying the CSI practice of making liberal use of professional credentials following names. EIEIO is a group for individuals with more than five sets of initials after their name.