Please join Michael Chusid in attending this marketing conference for building product manufacturers:
We know how challenging the past few years have been. The shifting economy, changing consumer attitudes, new forms of media and marketing—they’ve likely all been on your mind. Those are the things we kept in mind when we put together this conference.
When you join us at Foundations 2011, you’ll get information to help increase your marketing efficiency, generate more leads, and deal with changing attitudes. And hopefully put your mind at ease.
8 a.m. Shifting From the Old Model of Media and Marketing to the New
Hanley Wood Foundations 2011
American Construction and Design Conference
September 21 and 22 in Chicago
We know how challenging the past few years have been. The shifting economy, changing consumer attitudes, new forms of media and marketing—they’ve likely all been on your mind. Those are the things we kept in mind when we put together this conference.
When you join us at Foundations 2011, you’ll get information to help increase your marketing efficiency, generate more leads, and deal with changing attitudes. And hopefully put your mind at ease.
Registration is free and by invitation only, so contact your Hanley Wood representative, then reserve your
spot today. Register now
AGENDA
Wednesday,
Sept. 21
3
p.m.
Welcome
3:05
p.m. The New
Now: Marketing and Media for Construction
In these changing times, many building-product marketers have
taken the opportunity to explore and refine their marketing methods. Hanley Wood
CEO Frank Anton reveals the marketing trends and best practices uncovered by a
recent proprietary independent-market-research study conducted by Hanley
Wood.
4
p.m. State
of the Economy: Commercial Building Industry
In late 2010, the commercial-building industry was showing some
positive momentum. American Institute of Architects (AIA) Chief Economist Kermit
Baker explores the current state and what’s ahead.
4:45
p.m. State
of the Economy: Residential Building Industry
As the U.S. economy shows signs of rebounding, will the
residential housing market follow suit? Mark Zandi, chief economist at Moody's
Analytics, discusses events impacting the industry and offers his
forecast.
5:30
p.m. Hanley
Wood Windy City Happy Hour
Thursday,
Sept. 22
8 a.m. Shifting From the Old Model of Media and Marketing to the New
Bob Garfield is a prominent commentator and analyst of advertising
and marketing. His new Ad Age column, Listenomics, explores 21st-century
marketing and media, and he’ll share insights on making the move to a new
marketing model.
9:10
a.m. Housing
360: Insight Into Home Ownership
According to the headlines, consumer attitudes and ideas about
home ownership and remodeling have changed dramatically. Discover what 3,000
diverse consumers disclosed about home ownership, renting, and remodeling in
this proprietary Hanley Wood survey, presented by Kent Colton, senior fellow at
the Joint Center for Housing Studies of Harvard
University.
10:15
a.m. What’s
New: Design Trends
What’s the next big thing in design? Ned Cramer, editorial
director of the Hanley Wood commercial design group, and Boyce Thompson,
editorial director of the residential new construction group at Hanley Wood,
present the latest trends popping up in the commercial and residential design
arenas, and explain why they’re likely to show staying
power.
11:15
a.m. What’s
Hot? What’s Not?
Hanley Wood Market Intelligence is the housing industry's leading
independent housing research source. Jonathan Smoke, executive director of
research, provides an overview of hot (and not-so-hot) housing
markets.
12:15
p.m. Closing
Comments
12:30
p.m. Lunch
and Adjourn