PR - Silver Cloud in Recession

Most construction industry publications depend on contributed articles written by building product manufacturers or their PR consultants. The need for contributed work has grown in this Great Recession (what's so great about it?) as publishers have trimmed staff. On top of this, many manufacturers have had to cut back their expenditures for PR.

There is an upside to this downturn. It is easier than ever to place stories in the trade publications.

Publicists usually have to call editors. But in recent weeks, I have gotten calls from an unprecedented number of editors looking for content. They include magazines focused on:
  • Architectural design
  • Specifications
  • Sustainable building
  • Canadian construction
  • Interior construction
  • Structural engineering
  • Concrete repair
  • Jobsite management
  • Hospital construction
PR is surprisingly affordable. 

And wonderfully effective.

I invite you to contact me to discuss how you can take advantage of this boom in editorial opportunities. Call Michael Chusid at +1 818 774 0003.