I received an e-mail blast today from a leading building-industry organization and inviting me to an upcoming event:
NFMT’s the Place to be for BIM, FM, WBDG, FMOC, COBie and SPieA string of initials like this is hardly inviting, and only barely intelligible. As the headline to this post suggests:
Three Letter Acronyms (TLA) can be bad (BAD) for Building Product Manufacturers (BPM).