If you want to do business, make it easy for your customers or prospects to find you.
That would seem to be obvious. Yet many building product websites do not list phone numbers or email contacts.
Case in point: www.BoralBrick.com. Boral is one of the largest brick manufacturers in North America. Yet their website does not list a phone number or email address on the front page or any of the customary, obvious locations. Even their Contact Us page omits contact info. It has just a form that I can use to send them an email -- if I am willing to give them all my contact info. Some calls are too urgent to wait until someone responds via email, and their form does not allow me to attach documents, copy others, or get a copy for my records.
While it is probably just a oversight, they even omit their phone number where they intended it to be. Their Privacy Policy page provides corporate boilerplate saying:
For reference, Boral Brick can be reached at 800-5-BORAL-5.
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By the way, spelling out phone numbers is cute and can be memorable, but it does not work anymore. Few mobile phones have letters associated with numerals on the "dial" pad anymore.
That would seem to be obvious. Yet many building product websites do not list phone numbers or email contacts.
Case in point: www.BoralBrick.com. Boral is one of the largest brick manufacturers in North America. Yet their website does not list a phone number or email address on the front page or any of the customary, obvious locations. Even their Contact Us page omits contact info. It has just a form that I can use to send them an email -- if I am willing to give them all my contact info. Some calls are too urgent to wait until someone responds via email, and their form does not allow me to attach documents, copy others, or get a copy for my records.
While it is probably just a oversight, they even omit their phone number where they intended it to be. Their Privacy Policy page provides corporate boilerplate saying:
How To Contact UsAfter several minutes of searching, I did find their phone number -- at the bottom of a press release. But how many potential customers would have given up the search and moved on to another supplier's site?
Should you have other questions or concerns about these privacy policies, please call us at [phone number] or send us an email at [email address].
For reference, Boral Brick can be reached at 800-5-BORAL-5.
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By the way, spelling out phone numbers is cute and can be memorable, but it does not work anymore. Few mobile phones have letters associated with numerals on the "dial" pad anymore.