I felt the earth move last week, even though I was hundreds of miles from the epicenter of the earthquake. It was a reminder of the near certainty that there will be a major, devastating earthquake in the US in the near future.

We all know that individuals, businesses, and institutions must plan for earthquakes and other disasters, building product manufacturers can also plan ahead.

As the map shows, earthquake (and tsunami) opportunities are not just for the West Coast market. Indeed, faults in the Midwest and near large population centers of the East Coast are more vulnerable to loss of property and life.

Advances in building standards usually occur in response to natural disasters. As scientists, underwriters, and policymakers study the lessons learned from quakes in Haiti, Chile, Mexico, and Japan, more stringent building codes are likely to emerge.

But there is no need for you to wait until then. Now is the time to take a fresh look at your product offering to determine if your products can help create safer buildings. Give me a call if you want to discuss your opportunities; your initial call is always free. I look forward to hearing from you.