The Publicity Directory was conceived as a one-stop resource of the publications that cover the built environment. Now in its 18th edition, the 2010 directory includes over 200 trade magazines, webzines, and regional business publications. It remains the only comprehensive guide to getting published in design and professional industry publications.
The research-based publication – on CD – is market-focused and is published by the Fuessler Group Inc., a Boston-based 25-year-old marketing communications and public relations consulting firm. The markets covered in the directory include education, healthcare, corporate, environmental, real estate, governmental, residential, transportation, design, construction and cultural among others. It is a great tool for marketers who are developing a publicity strategy for their firms and want to know what editors look for.
The benefit of the directory is that firm marketing departments can save hours of time researching information about publications. Each listing includes an editorial calendar, submission requirements, editor preferences and, with the increased focused on web content, each magazine’s on-line content strategy.
Subscribers receive each year’s directory on December 1st and three updates during the year in February, May and August. The directory also includes a section on how to work with the media, and the Publisher Rolf Fuessler, APR, FSMPS is available for free telephone/email consultation on media relations issues and publication strategies.
The cost of the 2010 Directory is $260 for new subscribers. Information on the Publicity Directory, a sample page, and an order form can be viewed on-line at www.fuessler.com/pub.html. The publisher can be reached at 617.522.0550.