I recently learned about WRAP ADS while working on a new magazine ad for a client. What is a wrap ad?.....No, I don't mean wrapping your vehicle in advertising.
The type of wrap ad I'm referring to can be explained in this simple equation:
Main Advertisement ( junior page)
+
Additional material (eg. product spotlights or advertorial copy)
=
WRAP AD (full page)
A wrap ad is usually a full-page ad. However, instead of one ad that takes up the entire page, the wrap ad includes a main advertisement, in "junior page" size; plus additional material that wraps around the advertisement - such as new product announcements, short case studies, or other advertorial copy.
The wrap ad I worked on with designer Vladimir Paperny turned out like this:
Wrap ads can be particularly effective when placed in tabloid sized publications; then the main ad (junior page) is actually the same size as a full page in a standard sized magazine.
Consider using wrap ads to get attention for your building products. They are great ways to showcase your products and communicate your company's message and style.
The type of wrap ad I'm referring to can be explained in this simple equation:
Main Advertisement ( junior page)
+
Additional material (eg. product spotlights or advertorial copy)
=
WRAP AD (full page)
A wrap ad is usually a full-page ad. However, instead of one ad that takes up the entire page, the wrap ad includes a main advertisement, in "junior page" size; plus additional material that wraps around the advertisement - such as new product announcements, short case studies, or other advertorial copy.
The wrap ad I worked on with designer Vladimir Paperny turned out like this:
Wrap ads can be particularly effective when placed in tabloid sized publications; then the main ad (junior page) is actually the same size as a full page in a standard sized magazine.
Consider using wrap ads to get attention for your building products. They are great ways to showcase your products and communicate your company's message and style.