Six Words

Saw a post challenging ad agencies to describe their firm in 6 words.

The benefit of the "Six Words" is the same as an elevator pitch, but in more condensed form. It really forces you to identify your core message and target.

We had fun thinking about this; here's a few of our favorites describing Chusid Associates:
  • Helping you help architects build better
  • Get your product noticed by architects
  • Spread news about great building products
  • Construction product marketing idea innovators
  • Inspiring design professionals with your story
  • Telling your product's story to designers
  • Architects of Building Product Sales
  • Get your product noticed by architects
  • Spread news about great building products
  • Construction product marketing idea innovators
  • Helping you sell your building products
  • Getting your building products into markets
  • Making sure your products are noticed
Of course, we sometimes carry things to extremes:
  • Building Business for Building Product Manufacturers (6 words)
  • Building Markets for Building Products (5 words)
  • Building Building Product Sales (4 words)
  • Building Product Marketeers (3 words)
  • Marketing Mavens (2 words)
  • ! (0 Words)
What are your six words? Leave them in the comments below.