Some building product samples are just too big to carry from design office to design office. Other companies have product lines that are best experienced in a controlled environment. For these firms, a mobile showroom may be a viable sales tool.

An example is Assa Abloy's "Innovation Showroom." A specially outfitted tractor trailer, it travels the country with a class room on wheels where they present continuing education programs for local architects, facility managers, code officials, and others.

A firm does not have to be a giant like Assa Abloy to make this concept work. One of our clients, the owner of a much smaller company, outfitted a motor home as a demonstration and training facility. He happily spends the winter months crossing the southern tier of states calling on potential applicators, school district facility managers, and architects. A ten minute demonstration of his system is more convincing than any amount of advertising.

Mobile show rooms can be wheeled right onto trade show floors. And when they aren't in use, they make great billboards that can be strategically parked.