Hanley Wood, already a powerhouse in construction industry publishing
and tradeshows, appears to be heading deeper into architectural markets:
WASHINGTON, DC -- (Marketwire) -- 01/15/10 -- In light of existing contractual agreements due to expire at the end of 2010, the Board of Directors of The American Institute of Architects (AIA) selected Hanley Wood, LLC to begin negotiating development of an integrated media approach for the AIA's official publication and annual convention. The AIA decision was made following a confidential RFP process, due diligence of a Board-appointed Integrated Media Task Force guided by criteria developed by the Board, in-depth discussion of the attributes of the proposals, and thorough evaluation of the responses based on those attributes. The Board instructed the AIA President and Executive Vice President/CEO of the AIA to begin discussion with Hanley-Wood on creating an integrated convention and publication offering that encompasses print, online, digital, and convention/meetings.
This may have a big impact on McGraw Hill's Architectural Record, which is currently distributed to AIA members as a membership benefit.
and tradeshows, appears to be heading deeper into architectural markets:
WASHINGTON, DC -- (Marketwire) -- 01/15/10 -- In light of existing contractual agreements due to expire at the end of 2010, the Board of Directors of The American Institute of Architects (AIA) selected Hanley Wood, LLC to begin negotiating development of an integrated media approach for the AIA's official publication and annual convention. The AIA decision was made following a confidential RFP process, due diligence of a Board-appointed Integrated Media Task Force guided by criteria developed by the Board, in-depth discussion of the attributes of the proposals, and thorough evaluation of the responses based on those attributes. The Board instructed the AIA President and Executive Vice President/CEO of the AIA to begin discussion with Hanley-Wood on creating an integrated convention and publication offering that encompasses print, online, digital, and convention/meetings.
This may have a big impact on McGraw Hill's Architectural Record, which is currently distributed to AIA members as a membership benefit.