An advertisement I created is one of Architectural Products Magazine’s top reader requested ads this year. This honor goes to just a few of the hundreds of ads that appear in the magazine. The full-page ad for Ceilume appeared in the July 2020 issue.

The tabloid-sized ad uses the junior-page wrap format. This includes a half-page ad with the main message surrounded by smaller news items illustrating the product’s diverse applications.

The main message challenges architects to Break Their Habit of using mineral fiber ceiling panels without considering Ceilume’s superior product. The ad was intended to provoke a response, and I am glad the results prove the merit of the approach.