Continuing Education Programs for Design and Construction Industries

Architects, engineers, and other design and construction professionals must now satisfy mandatory continuing education requirements in most states. This has created a huge demand for educational programs and a powerful marketing opportunity for building product manufacturers. Continuing education is one of the most effective means available for creating significant and long-lasting shifts in market attitudes and behavior.

Organizations like the American Institute of Architects/Continuing Education System (AIA/CES) have established standards for continuing education programs. These gatekeepers also manage recordkeeping for the individual state licensing boards. They allow manufacturers to become qualified providers of continuing education programs, but impose strict guidelines.

Chusid Associates can help you incorporate continuing education into your marketing mix. Our services include: identifying marketing goals and messages, creating exciting and memorable programs, coordinating program approval and administration, and training your sales force to become dynamic and effective presenters. If you prefer, we can also act as your representative to conduct educational programs ranging from simple box-lunch programs in design offices to organizing special events and conferences.

Continuing education can be delivered via several methods, as the following examples show:

• In Print: Ceilings Plus (Download PDF)
• Online: MetaMax
• Classroom: MasterFormat Implementation Task Team (Download PPT)