OUR STAFF

Michael Chusid RA, FCSI, CCS

Principal

michael at chusid.com

Michael Chusid has more than 30 years of experience in the building products industry. Before starting Chusid Associates in 1985, Michael studied in Buckminster Fuller’s design department at Southern Illinois University, earned a master of architecture degree from University of Illinois, worked for Inryco – a major building product manufacturer, completed an architectural internship, and was director of specifications for a major architectural and engineering firm.

Michael is a licensed architect, a Fellow of the Construction Specifications Institute, and a Certified Construction Specifier. His architectural projects have won design awards from the American Institute of Architects and the American Society of Interior Designers. He is a member of Construction Writers Association, Specification Consultants in Independent Practice, and American Concrete Institute.

For additional information on Michael Chusid, click here to read “The Road Less Traveled”.

 

Sandra Goodman, PhD, CSI

Research Director

sandra at chusid.com

Sandra brings 30 years of experience in clinical psychology to the study of market behavior and the interpretation of customer attitudes and industry trends. Her interests also include color trend analysis, interior design in the workplace and sustainable design. She earned her BA at Mount Holyoke College and her master and doctorate degrees at California School of Professional Psychology – Los Angeles. She is currently a candidate in the Interior Design Program at the University of California Los Angeles and conducts design research and post-occupancy evaluations for a major architectural firm in Los Angeles.

Brenda Little, JD, CSI

Consultant

brenda at chusid.com

After a career practicing law in New York, Brenda brings her multifaceted background to Chusid Associates. In addition to experience dealing with governmental and regulatory agencies during her legal practice, she gained marketing and management skills during her tenure at Christie’s auction house in New York. She is pursuing her passion for design at University of California Los Angeles’ Interior Design Program. She also manages her own real estate investment business and pursues interests in the arts and ecologically responsible design. Brenda earned her BA from Tufts University and her JD from the University of Michigan Law School. She is studying to take the US Green Building Council’s LEED Accredited Professional exam and the CSI’s Construction Document Technologist exam.

 

Norah Lally

Project Director and Office Manager

norah at chusid.com

Prior to joining Chusid Associates, Norah worked at The Cooper Union in New York City administering a National Science Foundation multi-disciplinary grant involving the schools of art, architecture, and engineering. She earned her BA magna cum laude from NYU with a major in journalism, and afterwards worked for her alma mater coordinating PR campaigns, events planning, and the production of NYU’s alumni newsletter. Norah was producer and director of the independent film “Troll Tour”. Her work has been published and produced by the Children’s Television Workshop, MTV, Noggin, Salon, and Penguin, among others. Currently, her scripts about scientific concepts and environmental stewardship can be seen on the PBS show, “It’s a Big Big World.”

Steven H. Miller

Copywriter and Creative Consultant                                                       

steven at chusid.com

An award-winning professional writer with over a quarter century of experience, his work has appeared in The Concrete Producer, The Los Angeles Times, The Village Voice, L.A. Weekly, and on numerous promotional websites and advertising campaigns. He has done promotional writing on topics as diverse as construction materials, fashion retailing, law practice, and real estate. He is also an internet pioneer, having created concept and content for some of the first promotional websites as early as Spring 1995.

 

OUR ASSOCIATES

 

Michael Chambers, FAIA, FCSI, CCS worked for many years as a marketing consultant to building product manufacturers before returning to architectural practice. He is recognized for his leadership in continuing education for design professionals.

 

Roger Cormier, RA, CCS, LEED-AP was the manager of the Technical Resource Center at DMJMH+N with responsibility for creating and maintaining corporate master specifications for national and international projects. His 35 years of architectural practice provides a solid foundation for him to assess the merits of new building products and help refine them to meet the needs of the market.

 

Rick Masterson – Rick was, for many years, the marketing communications director of Elco Industries, a major building product manufacturer. There, he hired Chusid Associates to investigate new markets and prepare product literature targeted at design professionals. Now that he has his own advertising and marketing communications agency, Rick is on-call at Chusid Associates to share his marketing expertise. His office is in the Chicago area, making it easier for Chusid Associates to provide services in the Midwest.

Mike Mehlhoff, PE, MBA – Mike was in charge of new product development at Weyerhaeuser and responsible for the launch of several innovative building products. He has also been the facilities manager for a regional bank with responsibility for a wide-ranging construction program, an engineering and management consultant for many construction material producers, and the president or general manager of several building product companies.

 Vladimir Paperny, PhD – Vlad is an award winning graphic designer, multimedia designer, photographer, video producer, and author. With a doctorate in architectural history, he has a profound understanding of how to manipulate visual information to communicate with architects and design professionals. He lectures worldwide on architecture and design and has written a series of articles for Architectural Digest for which he has interviewed the leading architects of the day including Frank Gehry, Richard Meier, Cesar Pelli and others.

Will Sherwood – Will has an internationally-recognized advertising, graphic design, integrated marketing, and digital media practice with more than 20 years of experience helping clients achieve success by design. After identifying a client’s unique vision, he romances the benefits of their product or service, combining striking visual images with prose crafted to arrest attention, inspire clients and prospects to fantasize about ownership, and capture customer loyalty.

OUR NETWORK

 

Chusid Associates also maintains an extensive network of experts in all aspects of construction and marketing. In addition, many of our past and current clients are also available as a brain trust to offer insight into your marketing opportunities.