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| What Our Clients Say About Chusid Associates |  |
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“Ceilings Plus has increased sales over 25% annually while working with Chusid.”
Nancy Mercolino, President, Ceilings Plus |
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“You have an amazing grasp of the full range of construction technologies and an unparallel ability to make even the most complex scientific and engineering principles simple to understand.”
Bill Latka, President, Rivet Entertainment LLC |
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“I really appreciate your “devil’s advocate” attitude, as the more I can think through the obstacles, the better.”
Brian Smith, Founder and President, Ecolite Concrete Services |
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“Our ad firm, though competent, had only limited experience marketing to architects. This was a concern I addressed by recruiting Chusid Associates to consult on the project. As a trusted consultant, you provided thoughtful advice and careful direction at every stage of development.”
Tony Reed, Market Development Manager, Engelhard Corporation |
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“I have come to rely upon Michael Chusid as my “Blank Page Guy” to whom I can turn when I am staring at a blank piece of paper and don’t know what to write first, or when I need an objective viewpoint to a problem or challenge.”
Nick Paris, Vice President |
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“I hate to admit it, but it’s hard to make construction chemicals sound exciting. But that’s exactly what Michael Chusid somehow manages to do.”
Ron Farris, Specialty Products Manager |
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“I want to thank you for the two-day sales school. Those who were new to construction product sales received valuable basic training and an approach to the industry. Yet, at the same time, their more seasoned colleagues were coached thoroughly on issues that effect sales and marketing strategy and management concerns. With the role playing scenario, small group exercises and other learning modalities, you kept up a fast pace and lots of activity. However, I was impressed with the smooth flow of the program. The two days passed quickly while the participants built enthusiasm through your leadership.”
Brian Hall, National Marketing Director |
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“Several times over the past decade, I have asked Chusid Associates to provide me with up-to-date market research prior to launching or repositioning major products. By providing independent assessment of market conditions and customer attitudes, Chusid Associates has enabled me to make better informed decisions and to proceed with increased confidence.”
Scott Roos, Vice President, Product Development and Marketing, Juno Lighting, Inc. Lighting products, luminaires, illumination, Juno Lighting |
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“Your interactive coaching approach really got the staff cooperating as a team. I have never seen them so turned on and open to new ideas. By the end of the day they were suggesting and volunteering for projects to improve office communication, organize sales training and product knowledge classes, and launch new customer service initiatives.”
George Baty, President, Cresset Chemical Company |
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“Congratulations, your advertisement is in the “Top 25” for responses in Concrete Construction magazine during the past year.”
Bruce Suprenant, Vice President, Hanley-Wood |
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“Your presentation was tremendous. I believe every one of Senergy’s distributors learned something from your comments.”
Robert W. Olson, Vice President - Sales, Senergy |
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“It was a pleasure to receive an article so well-organized and mechanically flawless that almost no editing was required. That you included detailed, beautifully written captions as well is nothing short of miraculous.”
Carolyn Schierhorn, Editor, Masonry Construction |
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“Thank you for the copy of your letter to…. We appreciate your arguments on our behalf and feel well served by your representations.”
Chic Weege, Director of Marketing and Sales, Sloan Valve Company |
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“I would like to extend my thanks for the good work done with the development of our new architectural sales brochure and Sweets insert. Your guidance and creativity resulted in a piece of literature I am very pleased with. I believe it clearly and simply delivers the message of what Norton foam sealants are.”
Geoffrey D. King, Product Manager – Specialty Foams |
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“I have found Michael to be extremely knowledgeable about the construction industry selling process, the power of specifications, and the channels of product distribution. He is a recognized authority in the field.”
Perry B. Sells, General Manager, R.S. Means |
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“Michael’s thoughtful guidance, creative problem solving, and commitment to our vision has helped sustain our start-up through several difficult years and has enabled us to raise over $20 million in capital.”
Mike Mehlhoff, President |
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“Chusid has the skill, the control and the soul of an artist.” Los Angeles Times, October 3, 2005 |
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“You were able to take us beyond the theory and fundamentals of marketing to share pragmatic solutions to the many challenges confronting building product manufacturers. We also want to thank you for the flexibility with which you modified your presentation when, without notice, our schedule was forced to change. Not every speaker would have been so graceful under a stressful situation.”
Robert Davis, Air Movement and Control Association |
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“Thank you for helping make our contractor’s meeting a huge success! Your presentation received ‘rave’ reviews from our contractors.”
Mike Archambault, Co-Owner, Patterned Concrete Industries |
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“The audience was more than pleased with your seminar on how to increase market share. The five ideas and practical information you shared will help everyone in the audience to be more aware of opportunities in the construction industry.”
Vincent Tamburrini, President |
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“I learn from him every single time – excellent.” “Very well presented!” “A very good general refresher course on my existing skills as well as some new ones.” “The sales/marketing training was very relevant and timely for my recent career change.”
Sales School Participants, Precast/Prestressed Concrete Institute |
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“What it boils down to is that Chusid’s approach is the easiest architectural sales call to make.”
J.L., Sales Representative, Koppers Roofing |
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| “You have earned your reputation as a leader in construction marketing. Whenever a building product marketer asks me to recommend a source for marketing expertise, I never hesitate to recommend your services.”
Diana Granitto, Editor and Publisher |
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