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Recent News from

BuildingProductMarketing.com

Chusid Associates: North America's Leading Building Product Marketing Consultants

 

July 2009

 

NEW MEDIA:

 

Paid vs. Social Marketing

A major issue in planning your company's online marketing is whether to use paid media or social media. Most of the time the answer is a blend of the two, with the final proportions determined by the company's current needs. More…

Tradeshows Merging with Digital World

Tradeshows are finding ways to add digital dimensions to the quintessential up-close and personal marketing event. More…

 

 

SUSTAINABILITY:

 

Planted Roofs: A Growing Market

The planted roof is a trend worth watching. It will have obvious impact on the marketing of roofing membranes and planting media. It will also create new opportunities for site furnishings, decking and paving products, irrigation and drainage products, and thermal insulation. More…

Is ISO 1400 Certification Useful?

The system may be a good management tool that provides focus for internal review of systems and policies, but is the North American construction industry writing it into its purchase specifications? More…

 

 

MARKETING:

 

Successful E-mail Campaigns

A fast and wide-reaching way to reach your customers, e-mail marketing continues to grow each year. As more and more companies move to take advantage of the technology, there are several common pitfalls that have emerged that can destroy an e-mail's effectiveness. More…



OTHER RESOURCES:

 

Construction Chart Book

The Construction Chart Book, available as a free download, is a valuable resource for product managers and other building product marketing executives. More…



COMPANY NEWS & UPCOMING EVENTS:

 

Vivian Volz, RA, CSI, CCS, LEED AP joins Chusid Associates. More…

 

Brenda Little, JD, CSI, a Chusid Associates consultant, earned her LEED AP credential. More...

 

Steven Miller, CSI, a Chusid Associates consultant earned his CDT credential. More...

 

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