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Recent News from |
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Chusid Associates: North
America's Leading Building Product Marketing Consultants |
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July
2009 NEW MEDIA: Paid vs. Social Marketing A major issue in planning your company's
online marketing is whether to use paid media or social media. Most of the time
the answer is a blend of the two, with the final proportions determined by
the company's current needs. More… Tradeshows Merging with Digital World Tradeshows are finding ways to add digital
dimensions to the quintessential up-close and personal marketing event. More… SUSTAINABILITY: Planted Roofs: A Growing Market The planted roof is a trend worth watching.
It will have obvious impact on the marketing of roofing membranes and planting
media. It will also create new opportunities for site furnishings, decking
and paving products, irrigation and drainage products, and thermal
insulation. More… Is ISO 1400 Certification Useful? The system may be a good management tool
that provides focus for internal review of systems and policies, but is the
North American construction industry writing it into its purchase
specifications? More… MARKETING: Successful E-mail Campaigns A fast and wide-reaching way to reach your customers, e-mail marketing continues to grow each year. As more and more companies move to take advantage of the technology, there are several common pitfalls that have emerged that can destroy an e-mail's effectiveness. More…
Construction Chart Book The Construction Chart Book,
available as a free download, is a valuable resource for product managers and
other building product marketing executives. More…
Vivian Volz, RA, CSI, CCS, LEED AP joins Chusid
Associates. More… Brenda Little, JD, CSI, a Chusid Associates consultant, earned
her LEED AP credential. More... Steven Miller, CSI, a Chusid Associates consultant earned
his CDT credential. More... |
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